Real Estate Friday, with Daylan Rubido.


We all have our opinions about working with Expired Listings. 

Expired Listings are one of the most obvious niches of real estate, yet also one of the most despised. Why is that? And how can you, conquer them?

Simply put, expired listings represent failure as they failed to sell.

There are many reasons for this but blame typically falls on the listing agent. Therefore, is natural for expired owners to have a jaded view of real estate agents in general.

However, on the flip side, by listing, the homeowner made it abundantly clear that they have a desire to sell their home and a willingness to work with an agent! This makes the owner of an expired listing the ideal lead. 

The Simple Formula for Selling Expires

Just like taking time to put yourself in a different position to win expired listings, it’s important to help expired listings stand out.

There are a few simple steps you can take to help these homes sell without having to negotiate price:

#1 Improve the showing condition of the home.

Even without a full staging, a home in good showing condition will sell for more than it would have otherwise. Check out this document published by the NAR about the effects of home staging.

#2 Improve the marketing.

Take better pictures and write better descriptions. Professional photography and videos make a big difference. The perception owners have of a real camera is far better than your phone, no matter how good your phone may be. Do a full marketing analysis to uncover opportunities other agents missed. Find the unique feature you can highlight to attract interested buyers. 

#3 Sell the problem you solve

Be a problem solver. If you got limited hours, you can do showings, offer to host an engaging open house, and bring a flood of buyers through at once. Coming up with creative solutions to troublesome issues will give you an edge over other agents.

#4 Over Communicate with the sellers 

Communicate with the sellers every step of the way, show the owners you are thinking out of the box. Explain to them what you’re doing differently. Be open and honest. Let them see you working for them.

After you’ve won the listing, work through these steps. If you apply these tactics, you will not only be able to win expired listings, but you will also be selling expired listings.

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